Email Marketing / Content Specialist

Job Type: Temp to Perm | Location: Metro West, MA
Job Description

Growing online brand is seeking a versatile Digital Marketing / Content Specialist to cultivate and execute all brand voice, social as well as email marketing strategy that will attract new customers while expanding client's brand awareness.
This mid-level marketing go-getter will work closely with sr. leadership to identify how email campaigns and social media can best support ongoing campaigns and grow member base utilizing organic social media content generation, and even some printed collateral.
This is a great opportunity to join a fast-growing start-up with a lot of exposure and creative versatility. Flexibility in schedule as well.

Other Responsibilities:
> Evolve social metrics that provide a clear sense of value for social initiatives
> Write, develop, and execute social media content with a compelling, sharp, and original voice
> Help to plan content strategy and create a publishing schedule with the marketing team
> Stay up-to-date with current technologies and best practices in digital marketing, social media, design tools and applications

Qualifications
  • College degree in marketing, communications, or related field
  • 1+ years experience implementing email and social media campaigns in support of online products and brands
  • Demonstrated experience with and a passion for social media and email marketing (i.e., Facebook, Google+, LinkedIn, Twitter, YouTube, blogs and discussion forums)
  • Strong written skills with the ability to communicate in a concise manner
  • Some experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, Hubspot, HootSuite
  • Creativity using adobe and other visual software tools to create campaigns
  • Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment

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