Social Media (inbound marketing) Specialist

Job Type: Full Time | Location: Metro West, MA
Job Description

Internal creative agency at well established consulting firm in Metro West, MA is seeking a versatile Digital Marketing / Social Media Specialist to cultivate and execute a social media strategy that will attract new followers while expanding client's brand awareness.

This Social pro will be a proven subject matter expert on community building and engagement, key social channels including but not limited to Google+, Facebook, LinkedIn, YouTube and Twitter, social media management tools and platforms and social listening strategies / tools.

Other Responsibilities:

> You will educate and collaborate with business leaders to identify how social media can best support ongoing campaigns
> Monitor and analyze existing and new social media channels to identify trends and their impact on the company brands
> Evolve social metrics that provide a clear sense of value for social initiatives
> Develop and publish engaging copy to support client objectives
> Write, develop, and execute social media strategies with a compelling, sharp, and original voice
> Plan content strategy and create a publishing schedule with the marketing team
> Stay up-to-date with current technologies and best practices in digital marketing, social media, design tools and applications

Qualifications
  • College degree in marketing, communications, or related field
  • 3+ years experience implementing social media campaigns in support of product and corporate brands
  • Demonstrated experience with and a passion for social media (i.e., Facebook, Google+, LinkedIn, Twitter, YouTube, blogs and discussion forums)
  • Experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, Hubspot, HootSuite
  • Experience planning, implementing and analyzing paid social media activities
  • Very strong written skills with the ability to communicate in a concise manner
  • Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment

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