Director of Marketing

Job Type: Full Time | Location: Manchester, NH
Job Description

A growing well-established health/wellness consumer products company has a very exciting Director of Marketing opportunity! This versatile marketing pro will oversee all marketing activities and help define overall product strategy and direction.

Your focus:
- Leverage a 360 degree marketing approach (digital, social, email, print, direct marketing, tradeshows, partnerships) to grow product awareness, drive customer acquisitions and conversions
- Create and deliver all marketing collateral and sales support tools
- Oversee digital efforts, advertising, public relations, and trade shows
- Analyze and leverage customer insights to help identify new strategies to be added to the tech roadmap
- Lead an entrepreneurial team to execute on the marketing strategy
- Maintain strong, collaborative relationships with internal/external stakeholders

Qualifications
  • Bachelor’s Degree in Marketing or related field; MBA is strongly desired
  • 5+ years of marketing experience which includes
  • Brand strategy, digital campaign development
  • Years of experience with e-commerce marketing - customer acquisition and retention
  • Passionate for brand strategy and has strong business acumen
  • Attention to detail and hands-on approach to marketing
  • Results oriented, organized, and enjoy a fast-paced environment
  • Strong writing abilities; understanding the “voice of the customer”
  • Communicator, team player, a self-starter

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