Search Marketing Specialist / Analyst

Job Type: Full Time | Location: Boston, MA
Job Description

Dynamic online ecommerce agency in Boston is looking for a talented digital marketing specialist to join their growing team. This is a very unique blend of strategic, analytics, creative and technical services role that enables versatility and growth. Work under senior leadership to manage client's social/search marketing campaigns/partnerships (such as Facebook, Google, Pinterest etc.). This is an integral role to the growth of this well-established online brand. Ideal individual with be passionate about web analytics, collaborative, experience in PPC/media buying, launching direct response campaigns and optimizing social campaigns. Digital marketer who can evaluate data to identify a problem/execute a solution the clients. Responsibilities:

  • Manage day-to-day account management of campaigns, analyze/improve marketing efficiency through optimization.
  • Manage internal development efforts to launch new partners (new landing page requirements, pixel integration, product feeds, links tracking, etc.)
  • Create campaign launch/test plan for key partners driving strategy
  • Experience operating in the Facebook Ad platform
  • Generate data tracking strategies and implementation parameters
  • Set performance goals for each partner initiative and work towards meeting these goals.
  • Identify a campaign plan for top partnered accounts, focusing efforts on the items that will yield the greatest return on the time investment.
  • Collaborate with internal leadership teams to maximize channel performance (this includes product, design and analytics).
Great location (train/bus), benefits and fun creative teams!

Qualifications
  • Bachelor’s degree in marketing or related field
  • A minimum of 2+ years of experience in digital marketing
  • Proven analytical and strategic thinking skills using Google Adwords, Google Analytics, Bing ads, and social ad managers (Facebook, Twitter, Pinterest)
  • Passionate about data analytics!
  • Proven success in a fast-paced, collaborative environment
  • Experience working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
  • Highly organized with proven ability to manage multiple projects at a given time
  • Proven track record of obtaining results from resources that are not directly on the team
  • Ability to meet deadlines, prioritize & perform a variety of tasks over the course of the workday
  • High self-motivation with a sense of urgency, strong project management skills

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