Digital Analyst

Job Type: Full Time | Location: North of Boston
Job Description

This exciting opportunity for a talented Digital Web Analyst to manage and expand the digital proactive insights and reporting area to provide timely, accurate, and actionable information on this online tech brand’s customers.

> Manage development of customer insights for strategy planning
> Enhancing the performance of the digital channels in terms of customer satisfaction, engagement, and sales
> Define and implement continuous multi-variant testing and personalization of user experiences and in-channel campaigns with recommendations for optimization
> Identify A/B and Multivariate testing opportunities and establish success metrics
> Digital analytics governance & reporting including support of digital planning / business case development
> Lead digital analytic projects to enable more data driven decisioning and personalised experiences for our customers

Qualifications
  • 2+ years of experience in web analytics and optimisation
  • Tools (Adobe Analytics, Google Analytics, Omniture, SAS, etc.
  • A/B testing and personalisation solutions - Optimizely, Adobe Target
  • Advanced background in statistical and business analysis
  • Knowledge of database systems and SQL
  • Obsessive attention to detail, an impressive track record in web analytics
  • Must be interested in learning and growing in a fast-paced industry
  • Strong communication skills

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