Brand Manager / Digital Strategist

Job Type: Full Time | Location: Baton Rouge, LA
Job Description

Big brand food & beverage company in Baton Rouge is seeking an accomplished Digital Marketing guru to help plan/direct all online marketing efforts for products and services. In this role the ideal individual will leads digital strategy across all business units and insures brand compliance and quality of content. Responsibilities Include:

  • Provides and implements solutions to boost online traffic, customer loyalty, and create brand awareness through various online channels and activities.
  • Develops and implements creative ideas for email marketing and online advertising, advertising purchasing models (CPM, CPA,CPC), as well as conversion analysis, ROI analysis and customer acquisition cost analysis.
  • Develops and manages budget for digital activities such as online advertising, social media management, and application development.
  • Provides direction and leadership over all social media campaigns; Ensures that all compliance and regulatory requirements with regard to social media and communications are met.
  • Implement measurement tools and strategy to measure the impact of our efforts.
This long lasting brand is steeped in tradition and pride themselves on providing exceptional products, services, and solutions for their customers.

Qualifications
  • 5+ years of experience in digital marketing
  • Bachelor’s degree (preferably in Marketing/Communications)
  • Experience leading social, email marketing platforms and web management preferred
  • Experience in both B2B and Consumer interface digital marketing in a CPG environment preferred

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